Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Thursday, September 15, 2011

A rash of wildfires in Texas in recent days has left many fire departments stretched thin on resources. Officials say firefighters handled over 18,000 wildfires in the state thus far in 2011; in a recent week there were nearly 200. President Obama declared Texas a disaster area recently.

A number of wildfires around the state have struck near or even within populated areas. One of the worst fires yet struck near the city of Bastrop. That fire alone destroyed 45 square miles of land and over 700 residences, according to the Texas Forest Service.

Wes Johnston, a captain with the Chandler Fire Department, told Wikinews that earlier this month, his department spent 7 hours extinguishing a single blaze near Brownsboro. Captain Johnston, who is also an accountant, explained that the excessive number of fires has placed stress on his department’s ability to cope with the demands. “Most volunteer fire departments [depend on] donations, completely; and donations have been down due to the economic conditions.” He went on to describe how fuel and maintenance costs put further strain on most departments’ ability to function effectively. “Even the cities have a set budget, for the paid departments, so they don’t factor in a’ lot of the variables for these types of incidents.”

Some volunteer firefighters in the eastern part of the state have averaged 2–3 hours of sleep per night recently, due to heavy demands. Even spouses of some firefighters have voiced concern over workloads.

Friday, September 18, 2015

Mr Justice Saunders today imprisoned a man for eight years at the Old Bailey in London after an FBI sting in which he tried to buy ricin on the Dark Web.

Mohammed Ali, 31, from Liverpool, was convicted at trial of attempting to possess a chemical weapon. He told the jury he was “curious” about the Dark Web, which is a largely hidden and difficult to police section of the Internet. Ali said he didn’t realise he had done anything illegal.

Ali was prosecuted under the Chemical Weapons Act 1996 after sending an undercover agent a message reading “Hi, would you be able to make me some ricin and send it to the UK?” He bought 500mg, which has the potential to kill about 1,400, but was sent a dummy package. Counter-terror police in the UK liaised with the FBI.

The powder, which Ali paid for in BitCoin, was actually harmless. Hidden inside a toy car, the package was treated with markers and his face glowed under ultraviolet light, indicating he had handled it. The judge said today there was “real risk” involved.

Ali told his trial he had discovered drugs and guns for sale. Computer analysis showed he had looked up ricin and other poisons; he said he went for ricin simply because it had appeared in Breaking Bad. He also searched for small animals after being advised to test it on a rodent; a to-do list on his computer included “paid ricin guy” and “get pet to murder”.

Mr Justice Saunders said the case called for “a deterrent sentence”, which “will appear harsh to the defendant and his family.” “Everyone needs to know that the possession of a chemical weapon is extremely serious and long prison sentences will follow.”

Tuesday, May 22, 2018

Yesderday, Greek police charged four suspects for participating in mob violence against Thessaloniki’s city mayor Yiannis Boutaris. The 75-year-old mayor was attacked on Saturday at a commemoration of victims of the Pontic Genocide.

According to police, three suspects were male — aged from seventeen to twenty — of Greek nationality and the fourth suspect was a mid-30s Georgian of Greek origin. Boutaris was reportedly told by persons in the crowd to leave the annual commemoration for the victims killed in a massacre during World War I by Turks as well as during the Greek-Turkish war. The mob was then seen kicking the mayor and throwing stones and bottles. The mayor was taken off the scene by his asides. Boutaris was later hospitalised, reportedly sustaining head, leg, and back injuries.

Describing the mayor’s assailants as “far-right bullies”, Greek Prime Minister Alexis Tsipras said they would “have to face the consequences”. Both ruling party Syriza as well as main opposition party New Democracy condemned the attack. Syriza called the violence a “fascist attempt to target and intimidate” Boutaris. New Democracy said officials should arrest the attackers “immediately”.

Boutaris, who was reportedly at the hospital overnight, said in remarks to the Greek Reporter news organization, “It was a nightmare[…] There were several people that attacked me. They were hitting me everywhere.” The mayor called it a “despicable attack”.

Boutaris has favoured multiculturalism, supporting the construction of a mosque in Thessaloniki, and construction of monuments in honour of Turkish leaders. Boutaris had also supported policies that were LGBT+-friendly.

The three adults arrested — all but the seventeen-year-old — are to be tried on Wednesday.

Tuesday, May 29, 2007

War protestor Cindy Sheehan, the mother of fallen soldier Casey Sheehan who was killed in Iraq 3 years ago, wrote on what has been published by the Daily Kos as a personal web journal on Monday morning, a day in observance of Memorial Day in the United States, that “This is my resignation letter as the ‘face’ of the American anti-war movement.”

Her son Casey would have been 28 years old Tuesday. In what she writes are meditations upon developments in Sheehan’s life after she began a war protest that led her and a following of people to Camp Casey, beside the Texas ranch of President Bush in August 2005, included the notion that, “The most devastating conclusion that I reached this morning, however, was that Casey did indeed die for nothing. His precious lifeblood drained out in a country far away from his family who loves him, killed by his own country which is beholden to and run by a war machine that even controls what we think.”

In the text of Sheehan’s diary she is unable to reconcile herself with the Democratic Party that on Thursday, May 24, succumbed to the Bush administration on language for a troop funding bill that at one time tied funding to a time limit for U.S. involvement in Iraq. The presidential veto of that legislation to set a deadline for withdrawal of U.S. troops from Iraq resulted in the U.S. Congress caving to executive branch over the issue of war funding, and may have been the final straw for Sheehan.

“I am deemed a radical because I believe that partisan politics should be left to the wayside when hundreds of thousands of people are dying for a war based on lies that is supported by Democrats and Republican alike,” wrote Sheehan.

Sheehan said that she has spent every bit of money that she has received as compensation for the loss of her son from the U.S. government, and as a person who garnished speaking fees from the national attention on her campaign against the Iraq war, on trying to bring peace.

“I am going to take whatever I have left and go home. I am going to go home and be a mother to my surviving children and try to regain some of what I have lost,” wrote Sheehan.

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April 9, 2005

A rise in flesh-eating staph infections has worried doctors about the possible spread of drug resistant bacteria.

Staphylococcus aureus, commonly known as staph, is a bacteria that commonly causes skin infections in otherwise healthy people. However, as a persistent threat in hospitals, it tends to infect patients who are already sick and whose systems are vulnerable due to IV lines that pierce the skin. Doctors have already battled for years against drug-resistant strains of the bacteria, but the struggle has generally been confined to hospitals.

Now, however, Methicillin Resistant Staph Aureus (MRSA) has been spreading in communities outside hospitals. Cases have multiplied by 25 times since 1998 at the University of Chicago. A Los Angeles hospital documented 14 cases of the flesh-eating infection, where patients required substantial time in intensive care and surgery. The infections are particularly problematic because nearly a quarter of people who get a staph infection require hospitalization.

Staph infections are spread much like other diseases, with crowded conditions, poor hygiene, and skin-to-skin contact most frequently to blame. At higher risk are prison inmates, homeless people, military personnel, and families with kids in day care. Athletes also have a higher risk, because sweating makes it easier for bacteria to infect the skin.

Monday, December 18, 2006

Shortly after nine PM last night a gunman walked into the T.G.I. Friday’s on University Drive in Huntsville, Alabama and opened fire on a table where Tanqueray Beavers, Thurston Turner, Autora Rogers, and William Reliford sat. The suspect was reported fleeing the scene in a 1970’s era black Chevelle with silver racing stripes and chrome wheels. Huntsville Police stopped a car matching this description and took the driver, Jamal Woods, into custody for questioning.

It has been confirmed that one of the victims, identified by friends and family at the scene as Tanqueray Beavers, died at the scene. The three others wounded in the attack were taken to Huntsville Hospital and are listed to be in critical condition.Investigators are not releasing any information regarding a motive for the shooting, but Huntsville Police have charged Jamal Woods with murder.