Small Business Marketing Tip: Conduct A Marketing Crusade

By George Dodge

Let me ask you a question. The answer is to the question is critical to your business success.

Do you fully understand the real nature of the business you are in?

Your instant response is of course, I’m in the [put your industry name here] business. For example, you probably said, of course, I’m in the real estate business, or the plumbing business, or the printing business, etc.

But that is only partly correct if you are the owner of the business. As the business owner, the real nature of your business is marketing the business you are in.

You may have the greatest service or the best product in the world, but if no one knows about it, you will soon be out of business.

One method of increasing the exposure of your business to your potential customers, is to conduct a marketing crusade.

[youtube]http://www.youtube.com/watch?v=ulYh15Uup4s[/youtube]

You can compare this marketing approach to a missionarys work or the launching of a crusade because only the fervor and the determination of a missionary or crusader will assure your marketing success.

Missionaries are driven by more than just their desire to sell someone on buying their product or service. Rather, a missionarys goal is to convert the world to their way of thinking, their mission and their crusade. Only through such a conversion process can you expect to receive not just a customer, but customers for life.

When your business launches a marketing mission, it takes a different approach than traditional marketing.

Traditional approaches are taken and set aside in favor of our missionary or crusaders goal. In a traditional marketing effort, the real motivation for most marketing activity is just to make money. Thats nice to do, but thats not all we need.

Every marketing effort, at this point, is tied directly back to its contribution to money coming in.

Now, as a missionary, your business goal becomes an effort to win your customers lifetime business and loyalty. If your business marketing activity is successful in changing the way your customers think about your business or products or services in such a way that the customer sees you as a vehicle to accomplish their goal and growth, then your goals and your growth will be a natural result.

As your business manages its sales growth properly, increased profit is going to follow. Immediate profits are nowhere near as important as long-term profits. To insure that youre going to continue to profit for the long-term, your real objective is to convert your prospect into a customer who shares your vision of what youre trying to accomplish and is a true believer.

Vision is a problem with the normal sales approach. There is no vision other than the short-term, which is to make the immediate sale. There is little or no real focus on back-end selling and the life time value of a customer, which well talk more about later on.

What is your vision?

Is your business focused on an area of interest to your customers, prospects or clients?

Are you driven fervently by the need to help them or yourself?

Why should others patronize your business rather than any other business? Or not do anything at all?

What can you do that will not only cause your customers to return again and again, but cause them to tell others to buy your products and services as well?

Can you take that vision and incorporate it with a main sales and marketing thrust, advantage or Unique Selling Proposition and use that for an advantage over your competitors?

A good marketing crusade will integrate all this together and soon have customers coming to you as a result of what Dan Kennedy calls a Magnetic Marketing System. If you were Jiffy Lube, you might call it a well oiled marketing machine.

About the Author: George Dodge is host of Dan Kennedy’s

Magnetic Marketing System

where you can discover more than one great

marketing idea for small business

and get a FREE Dan Kennedy Audio CD.

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Interview with gay marriage movement founder Evan Wolfson

Sunday, September 30, 2007

Evan Wolfson, the founder of the modern gay marriage movement, tells the waiter he would like an iced decaf and “the usual.” Wolfson, one of Time Magazine’s Most Influential People in the World, is a man who unflinchingly knows what he wants and stays his course, whether it be in his choice of restaurant or in his choice of battle. And others always know when they see Evan coming what it is that he wants.

Since his time at Harvard Law School when he wrote a paper on the topic, what Wolfson wants is the right for gay people to marry. The issue gained national prominence in 1993 when the Hawaii Supreme Court held in Baehr v. Lewin that the government had to show a reason for the denial of the freedom to marry, not just deny marriage licenses to the plaintiff gay couples. Wolfson was co-counsel in the historic 1996 Hawaii trial in which he argued that the government does not have a sufficient reason for excluding same-sex couples from marriage. In 1999, Wolfson contributed to Baker v. Vermont, the case that led to the creation of civil unions; advised the lead attorneys in Goodridge v. Department of Public Health, the case that led to same-sex marriage in Massachusetts; and since 2003, when he founded the primary umbrella organization coordinating the efforts to win marriage for gay people, Freedom to Marry, Wolfson has played a role in every marriage equality case in the United States. He is the movement’s founder and leader, and his focus remains square on winning that right. “For years,” said Matt Foreman, executive director of the National Gay and Lesbian Task Force, “many of us were saying to him, ‘We’re not ready. The country’s not ready. And, by the way, you’re crazy.'”

When I make a statement to him about his devoting his life to gay marriage, he corrects me: “I’ve played a part in cases that span the entire spectrum of eliminating gay people’s exclusions and limitations on who gay people are, and I’ve also written on immigration and economic justice, and I have worked on cases involving race discrimination in jury selection and women’s inequality. I don’t think one has to pick one of these things; they work together.”

Indeed, he has. Wolfson was lead counsel before the Supreme Court in Boy Scouts of America v. Dale, the case arguing against the expulsion of gay scoutmasters. As an intrepid young assistant district attorney in Brooklyn, Wolfson worked on People v. Liberta to end the exemption that allowed women to be raped by their husbands legally, a right in New York State as early as 1984. And he helped end the practice of choosing jurors based upon their race.

Wolfson’s entire career has been at the center of the most explosive legal and cultural issues of the last 30 years in the United States, and his influence has been profound. David Shankbone sat down with him to discuss some of the recent decisions affecting gay marriage, gender in marriage and reactions in the gay community to his fight for their rights.

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Gunman shoots at gamblers at Las Vegas casino

Saturday, July 7, 2007File:Newyorknewyork-corner.jpg

A 51-year-old man fired 16 rounds from a semiautomatic handgun from a balcony overlooking the floor of the New York New York Hotel & Casino in Las Vegas, Nevada. The shooting left four people with non-life threatening injuries. They were treated and released from a local hospital later that morning.

Steven Zegrean was tackled by two off-duty military reservists who held him down until Las Vegas police reached the scene. The incident occurred at 12:15 a.m. PST (UTC-7).

Mr. Zegrean was quickly arrested on felony charges including attempted murder, battery with a deadly weapon and discharging a firearm in an occupied structure. It is believed that he was emotionally distraught.

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The Bee Removal Process In Oceanside

byAlma Abell

Bees are a vital part of nature. Like many animals, they have a mechanism to defend themselves if they feel their home is under attack. While this defense is useful for animal predators who love the honey, it is not so welcome when their hive is located in the backyard or inside your walls. Trying to get rid of them through traditional means such as poisonous sprays will really only aggravate them and bring out more of their defensive side. Thus, the only way to get rid of them, and potentially spare the hive, is to remove the honeycomb completely.

One of the first steps in bee removal in Oceanside is to dress up in bee protective gear. Since bees target the eyes and nose first, bee veils are absolutely necessary when working with bees. That is why you see many bee removal experts don this protective gear before the approach the hive. They will also ensure the rest of their clothing prevents angry bees from coming in contact with them. If the bees are very angry because of other removal efforts, they will attack regardless of their strain.

Another step is to use the smoking gun. The smoking gun helps as a means to calm down the bees. It simulates a fire, and bees will scurry to consume a lot of honey. This makes it tougher for them to actually sting a person. The smoke is used judiciously to calm the outside bees so the bee remover can get to the honeycomb the bees have built.

Getting to the honeycomb is the next step of bee removal in Oceanside . This may require the removal of drywall, framing and anything else the bees have built their honeycomb on. Getting rid of it completely is essential because bees will return if there is even a tiny bit of honeycomb left.

While not all strains of bees are aggressive, they can become that way if they aren’t properly removed. All bees will defend their homes, but it is important to save as many honey bees as possible because they are important pollinators. So many honey bees can find new homes with beekeepers and don’t have to be completely eradicated during removal.

Commonwealth Bank of Australia CEO apologies for financial planning scandal

Thursday, July 3, 2014

Ian Narev, the CEO of the Commonwealth Bank of Australia, this morning “unreservedly” apologised to clients who lost money in a scandal involving the bank’s financial planning services arm.

Last week, a Senate enquiry found financial advisers from the Commonwealth Bank had made high-risk investments of clients’ money without the clients’ permission, resulting in hundreds of millions of dollars lost. The Senate enquiry called for a Royal Commission into the bank, and the Australian Securities and Investments Commission (ASIC).

Mr Narev stated the bank’s performance in providing financial advice was “unacceptable”, and the bank was launching a scheme to compensate clients who lost money due to the planners’ actions.

In a statement Mr Narev said, “Poor advice provided by some of our advisers between 2003 and 2012 caused financial loss and distress and I am truly sorry for that. […] There have been changes in management, structure and culture. We have also invested in new systems, implemented new processes, enhanced adviser supervision and improved training.”

An investigation by Fairfax Media instigated the Senate inquiry into the Commonwealth Bank’s financial planning division and ASIC.

Whistleblower Jeff Morris, who reported the misconduct of the bank to ASIC six years ago, said in an article for The Sydney Morning Herald that neither the bank nor ASIC should be in control of the compensation program.

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Australia defeat England in rugby to win Cook Cup

Saturday, June 17, 2006

Australia has defeated England 43 points to 18 in the second match of the Cook Cup series between the two nations in rugby union. The second win for Australia saw them win the Cook Cup trophy, which was held by England entering the series. The match was played under a closed roof at Telstra Dome, Melbourne in Australia. Regular Australian captain George Gregan entered the game off the bench in the second half to receive his 120th cap for the Wallabies – setting a new world record.

The first points of the match went to England with Andy Goode booting a field goal to put them up by three points. A few minutes later George Smith charged over to score a try under the posts for the Wallabies, Stirling Mortlock added the subsequent conversion to take the Australians to a seven to three lead over the English. In the 14th minute, Mark Gerrard catches a cross field bomb from Stephen Larkem to score the second Australian try. Although Mortlock missed the conversion, Australia move to a 14 to three lead over England. Goode was able to give England another three points, kicking a penalty goal in the 25th minute. Rodney Blake, one of Australia’s heroes from the previous test, appeared to have hurt his ankle and is replaced by Al Baxter. Minutes out from half-time, Lote Tuqiri scores for Australia. Mortlock is successful with the conversion to take the score to 19 points to six going into break.

Mark Chisholm runs in the first try of the second half, and with Mortlock adding the conversion, Australia’s lead extended to over 20 points. Although an English comeback now looked unlikely, minutes later George Chuter scores a try for England, although Goode missed the conversion, the score was now 26 to 11 to Australia. With 20 minutes remaining, Mortlock kicks a penalty goal to take to score to 29 to 11. A few minutes later, Gerrard runs in for his second side and with Mortlock adding the conversion, Australia now moved the score to 36 to 11. A late try to Larkham, which was converted by Mortlock sees Australia take the score to over 40 points. In the 80th minute of the match, moments from halftime, Varndell receives a pass from Balshaw to run in a late try for England. The final score was 43 points to 18.

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Criteria Are Taken Into Consideration While Evaluating The Foreclosure From Buyer Seller Prospective

Criteria are taken into consideration while evaluating the foreclosure from buyer seller prospective

by

Meghnath Kumar

There are many criteria s that are accounted when you are selling or buying the foreclosure properties. Off course I understand that purchasing the foreclosure property is the convenient way than buying the other one. If it is a foreclosure the value of the property will definitely holds the realistic price, readily available in nature but the person selling the property never knows about the hidden problems.

Most of these cases just for selling the property, some of these problems inherited in the home will be recovered temporarily. Whatever taking the huge risk is nothing but getting the foreclosure property. This big headache can be removed by getting the foreclosed property through the winter park real estate evaluated the present condition of the home, the paid tax verification, legal work will be carryover to analyze any further complications associated with the risk in getting the property or not.

Foreclosures are considered based on the several criteria s from Winter park realtor; they go in depth of every single document and the credit level. The winter park realtor evaluates the ownership and the values of the home by their property investment, financial positions, investigating the home s maintenance, are clear to deal with the current tenants, usage of tactics to deal with the homeowners and to get to know the legal difficulties in that.

[youtube]http://www.youtube.com/watch?v=g-0ouAreVIc[/youtube]

Coldwell banker winter park real estate has jointly worked to serve for the buyers by evaluating the pre foreclosure. You can see and enter the information you have and so with your evaluated property you will be sure what kind of pros and cons the property holds.

The Winter park homes for sale on pre-foreclosure and the home has some of the pros if you are intended to buy the pre foreclosure home, you need to collect the notice of default or Lis Pendens- the notices of past due of 90 days most evident information can collect these from the local public records and the newspapers. Compare the market analysis before engaging into the loan aspect by house inspection, check thoroughly the credit standing.

Some cons of the pre foreclosure on the properties include unable to pay the mortgage loan includes other expenses like costly maintenance and repair cost included, this in turn leads to the other judgments with the late fee or the fines for the unpaid second mortgage.

In certain other cases, the Winter park homes for sale the property the lenders can t do the auction where they were short. The pros includes such REO property arrange for inspection, removes the risk based on the cost, agents will show you the clear aspects whether to go-ahead and buy or not? The banks can evaluate to provide finance to eliminate the association of cost incurred. Cons included in REO properties, when dealing with the bank is the value of the home s highest cost are taken as the outstanding balance. Many brokers working with the buyers have reported that dealing with bank is difficult in responding. But the Coldwell banker winter park helps you to clarify the doubts, assist you by working extra time and customer care through phones. Thus Coldwell bankers are working with their clients to deal with the issues so easily than others.

Foreclosures are considered based on the several criteria s from

Winter park realtor

; they go in depth of every single document and the credit level.

Coldwell banker winter park

real estate has jointly worked to serve for the buyers by evaluating the pre foreclosure.

Article Source:

ArticleRich.com

Haile Gebrselassie announces retirement from athletics

Monday, November 8, 2010

Haile Gebrselassie, a 37-year-old Ethiopian road-running athlete, announced his retirement from the sport on Sunday, after leaving the New York City Marathon with an inflamed knee. Gebrselassie is widely considered “one of the greatest distance runners in history.”

“I never think about to retire. But for the first time, this is the day. […] Let me stop and do other work after this,” Gebrselassie said during a press conference. The athlete dropped out of the competition after running 25 kilometers. “Why should I retire? Why should I say I will retire in three or four years? You retire the very moment you utter those words,” he added.

New York Road Runners President Mary Wittenberg said on Saturday that “he had his knee drained and was given cortisone,” and that “it was unlikely Gebrselassie would even start the race.”

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Brazilian footballer, ex-policeman among seven arrested for ‘barbaric’ murder

Sunday, July 11, 2010

A professional football player from Brazil and a former police investigator are among seven people arrested in connection with a murder police called “barbaric”. Flamengo goalkeeper, and captain, Bruno Fernandes is accused of hiring former policeman Marcos Aparecido dos Santos to kill his mistress.

Police say Fernandes met Eliza Samudio, 25, at a party organised by another Flamengo player last year, and spent the night with the former model and pornstar, impregnating her. Her refusal to abort the pregnancy is cited as the motive behind the killing. Samudio has been missing since June 4th. Police state she contacted them earlier to complain of violence and threats from Fernandes. He is alleged to have attacked her and tried to force her to swallow an abortion pill in a complaint filed in October. He supposedly told her, “[y]ou don’t know me and you don’t know what I am capable of – I’m from the favela.”

Police allege that Samudio was abducted from a hotel in Rio de Janerio and driven for six hours to reach a house belonging to Santos near Belo Horizonte. There, according to newspaper Estado de Sao Paulo, one of Fernandes’s cousins, allegedly involved, said loud music was played to cover up the screams as “barbaric tortures” were inflicted upon her by Santos.

It is alleged when she exclaimed she could no longer bear being beaten the ex-policeman responded “[y]ou are not going to bear it any more. You are going to die.” Souza is said to have been present and witnessed both her torture and her strangulation. Although she remains missing, police state that they are confident she is dead and claim her remains were disposed of by being fed to at least one rottweiler. Remaining parts are said to be encased in concrete.

The child, a boy, had already been born and is now four months old. Police say his mother was killed when she began attempts to prove the footballer, who was rumoured to have received an offer worth millions of dollars from AC Milan, was his father. Homicide investigator Edson Moreira is running the probe and was in no doubt of the footballing “idol”‘s guilt: “[he is] a monster for what he did to this young lady.”

The investigation has been a major focus for Brazilian media. The nation has an upcoming presidential election and candidates were quick to express their views. Dilma Rousseff, who present president Luiz Inacio Lula da Silva wishes to succeed him, said “[t]his is a barbaric crime. The whole of Brazil is disgusted by such a barbaric and perverse crime.” Rainforest campaigner Marina Silva, another candidate, expressed concern that “[w]e have repeatedly seen this kind of episode against the lives of women.”

Fernandes denied any involvement, claiming a “clear conscience”. He has commented that he is concerned the investigation may hamper his prospects of representing Brazil at the 2014 World Cup. Currently in a jail cell, he was requested to provide DNA samples but exercised his constitutional right to refuse. His wife is also alleged to have been involved and is jailed as well. Santos has said, via his lawyer, that he too is uninvolved in any crimes.

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NASA celebrates 30th anniversary of first shuttle launch; announces new homes for retired shuttles

Wednesday, April 13, 2011

NASA celebrated the launch of the first space shuttle Tuesday at an event at the Kennedy Space Center (KSC) in Cape Canaveral, Florida. On April 12, 1981, Space Shuttle Columbia lifted off from the Kennedy Space Center on STS-1, the first space shuttle mission.

NASA held a ceremony commemorating the date outside the hangar, known as Orbiter Processing Facility-1, for Space Shuttle Atlantis, which is being prepped for its final mission which will be STS-135, which will be the last Space Shuttle mission.

At the ceremony, NASA Administrator Charles Bolden announced the locations that would be given the three remaining Space Shuttle orbiters following the end of the Space Shuttle program. The prototype orbiter, Space Shuttle Enterprise would be relocated from the Smithsonian’s National Air and Space Museum Steven F. Udvar-Hazy Center at Washington Dulles International Airport to the Intrepid Sea-Air-Space Museum in New York City.

Space Shuttle Discovery will take the place of Enterprise at the Udvar-Hazy Center. Discovery has already been retired following the completion of STS-133 last month, its 39th mission. Discovery is undergoing decommissioning and currently being prepped for display by removing toxic materials from the orbiter.

Space Shuttle Endeavour, which will launch on STS-134 at the end of the month on April 29, will be sent to the California Science Center in Los Angeles, California following its retirement. Finally, Atlantis will go on display at the Kennedy Space Center Visitor Complex following the orbiter’s last flight which launches June 28.

Columbia was lost tragically back on February 1, 2003 when it disintegrated during re-entry killing all seven astronauts aboard. Space Shuttle Challenger was lost when it exploded 73 seconds after liftoff back on January 28, 1986 killing all six aboard.

“We want to thank all of the locations that expressed an interest in one of these national treasures,” said Bolden to the gathered crowd which contained many KSC employees. “This was a very difficult decision, but one that was made with the American public in mind. In the end, these choices provide the greatest number of people with the best opportunity to share in the history and accomplishments of NASA’s remarkable Space Shuttle Program. These facilities we’ve chosen have a noteworthy legacy of preserving space artifacts and providing outstanding access to U.S. and international visitors.”

Over twenty locations looked to obtain one of the orbiters because of potential tourism booms from them.

This was a very difficult decision, but one that was made with the American public in mind. In the end, these choices provide the greatest number of people with the best opportunity to share in the history and accomplishments of NASA’s remarkable Space Shuttle Program.

Not all were pleased with the final choice of locations. U.S. Senator John Cornyn, Republican from Texas, issued a statement regarding the rejection of Johnson Space Center (JSC) in Houston, Texas as a location. “Like many Texans, I am disappointed with NASA’s decision to slight the Johnson Space Center as a permanent home for one of the Space Shuttle Orbiters. Houston has played a critical role throughout the life of the space shuttle, but it is clear political favors trumped common sense and fairness in the selection of the final locations for the orbiter fleet.”

Cornyn’s statement added, “There is no question Houston should have been selected as a final home for one of the orbiters—even Administrator Bolden stated as much. Today’s announcement is an affront to the thousands of dedicated men and women at Johnson Space Center, the greater Houston community and the State of Texas, and I’m deeply disappointed with the Administration’s misguided decision.” However, the JSC will recieve pilot and commander seats from the flight deck.

The Museum of Flight in Seattle, Washington was also proposed as another location for a shuttle, going so far as to build a new building to house an orbiter. In a statement, Governor of Washington Chris Gregoire said, “The Museum of Flight put a tremendous amount of effort into landing a retired shuttle in the Pacific Northwest. As the home of modern day air travel and the 747, which has gracefully transported shuttles for the last 30 years, Seattle would have been a perfect fit. While the Museum of Flight was in the top running, I’m disappointed that NASA did not choose them.

“However, the full fuselage trainer, that every astronaut including [former Museum of Flight CEO] Bonnie Dunbar has been trained on, will soon call the Museum of Flight home. The largest of the trainers, this addition will allow visitors to actually climb aboard the trainer and experience the hands-on training that astronauts get. Visitors will not be allowed in the other shuttles and this trainer is a true win for our dynamic museum. It will help inspire young people to the adventure of space and to the excitement of a career in science, technology, engineering and math.”

Today’s announcement is an affront to the thousands of dedicated men and women at Johnson Space Center, the greater Houston community and the State of Texas, and I’m deeply disappointed with the Administration’s misguided decision.

Other items include various shuttle simulators which will be given to the Adler Planetarium in Chicago, Illinois, the Evergreen Aviation & Space Museum of McMinnville, Oregon, and Texas A&M’s Aerospace Engineering Department. The nose cap assembly and crew compartment trainer for the National Museum of the U.S. Air Force at Wright-Patterson Air Force Base in Ohio and orbital maneuvering system engines for the U.S. Space and Rocket Center in Huntsville, Alabama, the National Air and Space Museum, and the Evergreen Aviation & Space Museum.

NASA is also offering shuttle heat shield tiles to schools and universities that want to share technology and a piece of space history with their students.

The 30th anniversary of the first shuttle mission coincided with the 50th anniversary of the first manned space flight when Yuri Gagarin lifted off aboard Vostok 1 into space.

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