Friday, September 9, 2005

New Orleans, Louisiana —After Category 4 storm Hurricane Katrina slammed into New Orleans, on the night before August 29, 2005, several flood control constructions failed. Much of the city flooded through the openings. One of these was the flood wall forming one side of the 17th Street Canal, near Lake Pontchartrain. The U.S. Army Corps of Engineers (USACE) is the primary agency for engineering support during such emergencies. A USACE team was assessing the situation in New Orleans on the 29th, water flow was stopped September 2nd, and the breach was closed on September 5th.

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Friday, June 5, 2009

General Motors Corporation (GM), an American automaker which has filed for bankruptcy protection, announced on Friday that the Penske Automotive Group (PAG) was selected to purchase Saturn Corporation. The transaction should be completed in October.

The purchase includes rights to the Saturn brand, its five current models and its dealership network. Two models would be discontinued, the Sky and Astra. GM would continue building the Aura sedan, the SUV’s, Vue and Outlook for at least two more years.

Saturn has 350 dealers across the United States. The dealers employ more than 13,000 jobs and sell only the Saturn autos. Canadian Saturn dealers are not included in the deal.

According to Penske future Saturn vehicles will be fuel economy focused. An expert indicated that this would move Saturn back to its roots of a entry level car company. PAG is in talks with several international automakers to replace GM after 2011. Automotive News reports that Renault Samsung Motors of Korea is the most likely candidate.

Penske wants Jill Lajdziak, Saturn’s general manager, and Tom LaSorda, former Chrysler President to head up the company when it is independent of GM.

Serra Automotive in Grand Blanc Township, Genesee County, Michigan, is in talks to take a partial ownership in a new Saturn lead by Penske.

Friday, November 13, 2009

Italian goalkeeper Carlo Cudicini has been seriously injured in a motorcycle accident in London. The player, who plays for Tottenham Hotspurs, was involved in a collision with a car at 10:30 GMT. The football club reported that he has fractured his wrists and injured his pelvis.

A spokesperson for the Metropolitan Police released a statement saying “A 36-year-old male suffered injuries described by the London Ambulance Service as possibly life-changing and was taken to Whipps Cross Hospital for further assessment and treatment”. No arrests have been made.

Cudicini crashed his motorcycle into a Ford Fiesta with a female driver and a child passenger. Neither the driver or passenger were injured in the accident.

Cudicini is the son of former AC Milan goalkeeper Fabio Cudicini. During his career he has played for Lazio, AC Milan and Chelsea. He played for Chelsea for 10 years until he was transferred to Tottenham in January. He made one appearance for the Italian national team.

Wednesday, August 11, 2010

Vinay Deolalikar, a mathematician who works for HP Labs, claims to have proven that P is not equal to NP. The problem is the greatest unsolved problem in theoretical computer science and is one of seven problems in which the Clay Mathematics Institute has offered million dollar prizes to the solutions.

The question of whether P equals NP essentially asks whether there exist problems which take a long time to solve but whose solutions can be checked quickly. More formally, a problem is said to be in P if there is a program for a Turing machine, an ideal theoretical computer with unbounded amounts of memory, such that running instances of the problem through the program will always answer the question in polynomial time — time always bounded by some fixed polynomial power of the length of the input. A problem is said to be in NP, if the problem can be solved in polynomial time when instead of being run on a Turing machine, it is run on a non-deterministic Turing machine, which is like a Turing machine but is able to make copies of itself to try different approaches to the problem simultaneously.

Mathematicians have long believed that P does not equal NP, and the question has many practical implications. Much of modern cryptography, such as the RSA algorithm and the Diffie-Hellman algorithm, rests on certain problems, such as factoring integers, being in NP and not in P. If it turned out that P=NP, these methods would not work but many now difficult problems would likely be easy to solve. If P does not equal NP then many natural, practical problems such as the traveling salesman problem are intrinsically difficult.

In 2000, the Clay Foundation listed the “Clay Millenium Problems,” seven mathematical problems each of which they would offer a million dollars for a correct solution. One of these problems was whether P equaled NP. Another of theseseven, the Poincaré conjecture, was solved in 2002 by Grigori Perelman who first made headlines for solving the problem and then made them again months later for refusing to take the prize money.

On August 7, mathematician Greg Baker noted on his blog that he had seen a draft of a claimed proof by Deolalikar although among experts a draft had apparently been circulating for a few days. Deolalikar’s proof works by connecting certain ideas in computer science and finite model theory to ideas in statistical mechanics. The proof works by showing that if certain problems known to be in NP were also in P then those problems would have impossible statistical properties. Computer scientists and mathematicians have expressed a variety of opinions about Deolalikar’s proof, ranging from guarded optimism to near certainty that the proof is incorrect. Scott Aaronson of the Massachusetts Institute of Technology has expressed his pessimism by stating that he will give $200,000 of his own money to Deolalikar if the proof turns out to be valid. Others have raised specific technical issues with the proof but noted that the proof attempt presented interesting new techniques that might be relevant to computer science whether or not the proof turns out to be correct. Richard Lipton, a professor of computer science at Georgia Tech, has said that “the author certainly shows awareness of the relevant obstacles and command of literature supporting his arguments.” Lipton has listed four central objections to the proof, none of which are necessarily fatal but may require more work to address. On August 11, 2010, Lipton reported that consensus of the reviewers was best summarized by mathematician Terence Tao, who expressed the view that Deolalikar’s paper probably did not give a proof that P!=NP even after major changes, unless substantial new ideas are added.

Thursday, March 9, 2006

Toronto’s public utility, Toronto Hydro Telecom, will make Canada’s largest city into a huge wireless hotspot.

“This is both an exciting and very important initiative for the city of Toronto”, said Toronto’s mayor, David Miller. “It puts us on the leading edge of the telecommunications industry nationwide and globally.”

Toronto Hydro Telecom will offer customers free access for the first six months. After that, it will begin to charge for services.

“Wi-Fi technology is the new benchmark for urban living”, stated Toronto Hydro president David Dobbin. “It’s standard equipment in many electronic devices, from laptops to portable entertainment units.”

Private telephone companies are questioning why a public utility needs to compete with the private sector.

Mike Lee of Rogers Communications Inc. questioned why the city of Toronto wanted to enter the internet access business.

“It will not be an easy business”, Lee told the National Post. “In this day and age, the focus should be on core operations more than anything. I was surprised to see they are looking to get into this business.”

Brian Sharwood, a telecom analyst in Toronto, said the municipality will likely install the wireless transmitters and receivers on its lamp posts as a way to blanket the city, a process known as “wireless mesh networking”.

Sunday, June 4, 2006

An Indonesian government volcanologist reports that Mount Merapi spewed lava and ash many times on Saturday, renewing fears of a devastating volcanic eruption.

Government geologist Subandriyo said that Merapi’s lava dome has swelled 56 feet (17 m) in the past week to a height of 330 feet (100 m), raising fears that it could collapse and release a pyroclastic flow of hot gases and rock fragments burning everything in its path. The quake is believed to contribute to the growing instability of the lava dome, scientists said.

The mountain also sent about 90 trails of molten lava down its western slope on Thursday, said geologist Tri Yani.

The announcement comes one week after a 6.3 magnitude earthquake struck the city of Yogyakarta, killing at least 6,000 people and injuring tens of thousands more. Since then, the region has experienced over one thousand aftershocks – most were weak, but some were strong enough to jolt villagers awake in the area.

Villagers in the vicinity of the mountain have started performing ancient religious rituals aimed at averting an eruption. The royally appointed guardian of the mountain, “Mbah” Maridjan, was reported to have led a silent procession of about 100 people on a march around a village near the volcano.

Saturday, June 11, 2011

A Russian programming researcher Efim Bushmanov uploaded the Skype source on Blogspot, Torrent, and Github last Tuesday. Bushmanov said that his release engineering work is “not finished,” and stated that the purpose of its release is “community involvement.”

Bushmanov said that his motivation was a story in the Wall Street Journal which described possible eavesdropping on Skype by governmental agencies. The upload to public would allow people to participate with further work on the reverse engineering which is not yet finished.

Skype responded by a promise to support security of the Skype users and to investigate and prevent the attacks this can cause: “This unauthorized use of our application for malicious activities like spamming/phishing infringes on Skype’s intellectual property. We are taking all necessary steps to prevent/defeat nefarious attempts to subvert Skype’s experience. Skype takes its users’ safety and security seriously and we work tirelessly to ensure each individual has the best possible experience.”

Some public said that Microsoft is to blame for the lack of stability of Skype since its acquisition plans were announced in the beginning of May. However, Microsoft has no operational control over Skype servers yet. The acquisition is planned to be finished by the end of 2011. Microsoft’s response included a note that despite that they have some Windows code shared with Russian government, they would fear to share Skype code, and make strong attempts to keep it unavailable to third parties.

Information Week magazine commented that the release can be legal if no part of the work involves copying the original code from Skype servers.

Paul Ducklin, head of technology for security company Sophos, noted the presence of IDA Pro (Interactive Disassembler) files in the downloads published by Bushmanov, indicating that his reverse engineering had not been conducted in a “clean room” fashion. The project included shared files which were enough for the tech company Hex-Rays to verify that the version of IDA Pro used was pirated.